foolography

That’s right, we did it again. Our new, wireless direct barcode scanning solution for Nikon DSLRs, the Unleashed – Barcode Edition, won the DIMA 2010 Innovative Digital Product award, which was presented to us at the Sneak Peek Press event of PMA2010.

The Unleashed – Barcode Edition is a by-product of our main product – the Unleashed. However, instead of connecting to a Bluetooth GPS, it connects to a Bluetooth barcode scanner. The photographer scans in a barcode, which is embedded in the EXIF data of all of the following photos, until the next barcode is scanned.

Until now, Direct barcode scanning was only possible with the Fuji S5, which has been discontinued, and no successor was announced. The Unleashed – Barcode Edition enables direct barcode scanning with all high-end Nikon DSLRs – from the D200 and up. On top of that, the setup is entirely wireless.

We will be exhibiting at PMA 2010 at the Anaheim Convention Center in California from February 21st to 23rd, and just like last year we will be part of the German Pavilion.

If you would like to meet us or are interested in seeing our products, you’re very welcome to visit us at our booth #1909-6.

We’re excited to announce our newest product at PMA 2010: the Unleashed – Barcode Edition. Detailed news about this device will be added to our website after the trade show. It will revolutionize the volume photography market – stay tuned!

Finally, Apple has brought geotagging to Aperture. Along with over 200 other new features, “Places” is now part of Aperture 3. I haven’t tried it yet, but it sure looks worth it! Read more on the apple website

Image by Apple

If you want the exact details, check out this page and this page

If you prefer watching a video, Apple provides that too.

We would like call your attention to a project that we are currently supporting. We are working together with a group of students from the Johannes-Gutenberg University of Mainz who are currently doing a case-study on geotagging and the foolography GmbH. It’s not too long ago that we ourselves were students at University, so we would like to encourage you to support them by taking a few minutes to complete a short, anonymous survey about photography and geotagging they have set up online.

English version: http://www.unipark.de/uc/D_Hofmann/8601/
German version: http://www.unipark.de/uc/D_Hofmann/a730/

Thank you for your cooperation.

For the new year, we were able to work out new conditions and to lower our prices.

The next batch of Unleasheds has been produced, production costs have slightly decreased, and we were thus able to reduce the final price. At the same time, we decided to offer two great new Holux GPS receivers bundled with the Unleashed, pre-paired for your convenience.

These are the Holux M-1000C or the tiny M-1200E. They are both based on the MTK MT3329 low power consumption GPS chipset, meaning great reception quality and very long battery life. Also, both include logging features for documenting travelling routes, or even for indirectly geotagging photos taken with your backup camera, that might not have an Unleashed.

The new prices are:

Unleashed:
199.00 €
167.23 € excl. VAT

Unleashed+M-1000C or Unleashed+M-1200E:
199.00+70.00=269.00 €
167.23+58.82=226.05 € excl. VAT

If the price was holding you back and you have not done so already, go get one in our online-shop.

If you’d prefer to buy the Unleashed from your local dealer or favorite online-retailer, tell them to contact us – we have great conditions for retailers and distributors, and are just setting up our worldwide distribution network. They can become a part of it.