foolography

We will be exhibiting at PMA 2010 at the Anaheim Convention Center in California from February 21st to 23rd, and just like last year we will be part of the German Pavilion.

If you would like to meet us or are interested in seeing our products, you’re very welcome to visit us at our booth #1909-6.

We’re excited to announce our newest product at PMA 2010: the Unleashed – Barcode Edition. Detailed news about this device will be added to our website after the trade show. It will revolutionize the volume photography market – stay tuned!

For the new year, we were able to work out new conditions and to lower our prices.

The next batch of Unleasheds has been produced, production costs have slightly decreased, and we were thus able to reduce the final price. At the same time, we decided to offer two great new Holux GPS receivers bundled with the Unleashed, pre-paired for your convenience.

These are the Holux M-1000C or the tiny M-1200E. They are both based on the MTK MT3329 low power consumption GPS chipset, meaning great reception quality and very long battery life. Also, both include logging features for documenting travelling routes, or even for indirectly geotagging photos taken with your backup camera, that might not have an Unleashed.

The new prices are:

Unleashed:
199.00 €
167.23 € excl. VAT

Unleashed+M-1000C or Unleashed+M-1200E:
199.00+70.00=269.00 €
167.23+58.82=226.05 € excl. VAT

If the price was holding you back and you have not done so already, go get one in our online-shop.

If you’d prefer to buy the Unleashed from your local dealer or favorite online-retailer, tell them to contact us – we have great conditions for retailers and distributors, and are just setting up our worldwide distribution network. They can become a part of it.

It seems almost unbelievable, but after a long time of preparations, and a lot of hurdles we had to overcome, we have finally reached the point where we can proudly announce the availability of the new Unleashed – our tiny wireless geotagging solution for Nikon D200 and up.

While we’re setting up world-wide distribution to bring the Unleashed to retailers near you, we’ve set up a small online-shop for your convenience in the meantime. You can find it here: www.foolography.com/shop

Since we have quite a few prospective customers waiting for the availability of the Unleashed, we are expecting to be out of stock fairly soon, so don’t hesitate. However, production for the next batch has already begun, and will be available shortly.

We’re very glad to have finally come to this point and we hope you’re as excited as we are. If you have any questions or suggestions, please feel free to contact us.

We wish you a happy holiday season, possibly including a lot of fun with your new Unleashed!

On September 22nd, Google released a new version of Picasa. Of course, the most interesting improvement being enhanced geotagging.

The new “Places” button shows an integrated Google Maps window, on which the positions of your (currently selected) geotagged photos are shown as pins, and onto which you can drag other photos, in order to manually geotag them. Read more here

It took much longer than expected, but after several delays due to problems with manufacturers and suppliers, our Unleashed, the long awaited wireless direct geotagging solution for Nikon DSLRs, is finally nearing the end of its production, and will be ready for sale in a few days.

The first batch will probably be sold out very soon, as we have accumulated numerous requests via e-mail, but a page will be added to this website very soon, for everyone to order the Unleashed online.

The next, much larger production should take just a few weeks, now that all the initial hurdles have been overcome. Starting here in Germany, we are in the process of setting up worldwide distribution, so expect to find the Unleashed at your local photo dealer soon.

On the last day of the PMA, a Retailers Hot Picks session was held where selected Retailers could share the best products they found at PMA09. Our Unleashed was one of very few of these Hotpicks.

Read it here

Our top product, the Unleashed is a winner of the 2009 DIMA Innovative Digital Product Award.

“DIMA Innovative Digital Product Awards recognize products or services utilizing new technologies and/or applications that make the product either distinct or the first of its kind.” Read more here.

Thank you for this honoring award!

foolography is now a GmbH (Gesellschaft mit beschraenkter Haftung – limited company/cooperation). This means serious business :-)

Our registration number is HRB 87557 in the Handelsregister (commercial register)

flickr announces that they passed 100,000,000 geotagged photos. So more than 3% of all flickr photos are geotagged. Most of these were probably tagged manually, a lot of work that is easily avoidable.

What was that I was saying about a boom in geotagging this year?

Finally. The new website is online. Since the Photokina has started, and I’m handing out cards and flyers, I had to put the new website online. Sadly, it is not yet in the state it should have been in. So lots of content is still missing, but will be updated soon.