foolography

That’s right, we did it again. Our new, wireless direct barcode scanning solution for Nikon DSLRs, the Unleashed – Barcode Edition, won the DIMA 2010 Innovative Digital Product award, which was presented to us at the Sneak Peek Press event of PMA2010.

The Unleashed – Barcode Edition is a by-product of our main product – the Unleashed. However, instead of connecting to a Bluetooth GPS, it connects to a Bluetooth barcode scanner. The photographer scans in a barcode, which is embedded in the EXIF data of all of the following photos, until the next barcode is scanned.

Until now, Direct barcode scanning was only possible with the Fuji S5, which has been discontinued, and no successor was announced. The Unleashed – Barcode Edition enables direct barcode scanning with all high-end Nikon DSLRs – from the D200 and up. On top of that, the setup is entirely wireless.

We will be exhibiting at PMA 2010 at the Anaheim Convention Center in California from February 21st to 23rd, and just like last year we will be part of the German Pavilion.

If you would like to meet us or are interested in seeing our products, you’re very welcome to visit us at our booth #1909-6.

We’re excited to announce our newest product at PMA 2010: the Unleashed – Barcode Edition. Detailed news about this device will be added to our website after the trade show. It will revolutionize the volume photography market – stay tuned!

On the last day of the PMA, a Retailers Hot Picks session was held where selected Retailers could share the best products they found at PMA09. Our Unleashed was one of very few of these Hotpicks.

Read it here

Our top product, the Unleashed is a winner of the 2009 DIMA Innovative Digital Product Award.

“DIMA Innovative Digital Product Awards recognize products or services utilizing new technologies and/or applications that make the product either distinct or the first of its kind.” Read more here.

Thank you for this honoring award!

We have just received the confirmation that we will be exhibiting at PMA09, March 3-5 in Las Vegas. foolography will be part of the German Pavilion. We are looking forward to meeting you at our booth number Q168-3 which is on the second floor just after the show entrance on your left.

New versions of the Unleashed and Geotiger will be launched at PMA. Since photokina we’ve been working very hard on getting these ready, to be able to showcase the new and improved products in Las Vegas.

The photokina is over. It was my first time exhibiting at a trade fair, and the reception of my products was overwhelming. I believe it marks the beginning of a whole new “foolography”, as I will need to recruit personell and restructure the whole company, in order to be able to keep up with the demand that was made obvious at the photokina. I want to thank everyone for making it the wonderful exprience it was:

• Thank you to the hosts of the photokina for organizing the event – I was honored to be able to meet you at the exhibitors party, even if it was pure chance that my wife and I sat down at the “wrong” table, which turned out to be so right.
• Thank you to the staff, who assisted us exhibitors so well, always remaining friendly and helpful.
• Thanks to our co-exhibitors – attracting so many visitors to the fair, which makes it a great opportunity for little companies like mine. Thanks also to the staff at our surrounding booths, for the talks and fun in times there were no visitors.
• Thanks a lot to my wife, Sophia, for coming with me, and helping me so much – couldn’t have done it without you!
• Thank you to the numerous distributors and retailers who took such great interest in our products – you will soon be hearing from me.
• And of course a big thank you to all visitors and (potential) customers (hint, hint ;-) ) for finding our little home-made booth, letting us tell you about geotagging and our great geotagging products.
• Another Thank you must go to all the visitors of this website, which because of the stressful photokina preparations was not always fully available, and even now is missing a lot of the contents. I will update it in the coming days. Sorry again for all the trouble.

Thank you photokina.