That’s right, we did it again. Our new, wireless direct barcode scanning solution for Nikon DSLRs, the Unleashed – Barcode Edition, won the DIMA 2010 Innovative Digital Product award, which was presented to us at the Sneak Peek Press event of PMA2010.

The Unleashed – Barcode Edition is a by-product of our main product – the Unleashed. However, instead of connecting to a Bluetooth GPS, it connects to a Bluetooth barcode scanner. The photographer scans in a barcode, which is embedded in the EXIF data of all of the following photos, until the next barcode is scanned.

Until now, Direct barcode scanning was only possible with the Fuji S5, which has been discontinued, and no successor was announced. The Unleashed – Barcode Edition enables direct barcode scanning with all high-end Nikon DSLRs – from the D200 and up. On top of that, the setup is entirely wireless.

The next batch of Unleasheds has been produced, production costs have slightly decreased, and we were thus able to reduce the final price. At the same time, we decided to offer two great new Holux GPS receivers bundled with the Unleashed, pre-paired for your convenience.

These are the Holux M-1000C or the tiny M-1200E. They are both based on the MTK MT3329 low power consumption GPS chipset, meaning great reception quality and very long battery life. Also, both include logging features for documenting travelling routes, or even for indirectly geotagging photos taken with your backup camera, that might not have an Unleashed.

The new prices are:

Unleashed:
199.00 €
167.23 € excl. VAT

Unleashed+M-1000C or Unleashed+M-1200E:
199.00+70.00=269.00 €
167.23+58.82=226.05 € excl. VAT

If the price was holding you back and you have not done so already, go get one in our online-shop.

If you’d prefer to buy the Unleashed from your local dealer or favorite online-retailer, tell them to contact us – we have great conditions for retailers and distributors, and are just setting up our worldwide distribution network. They can become a part of it.

While we’re setting up world-wide distribution to bring the Unleashed to retailers near you, we’ve set up a small online-shop for your convenience in the meantime. You can find it here: www.foolography.com/shop

Since we have quite a few prospective customers waiting for the availability of the Unleashed, we are expecting to be out of stock fairly soon, so don’t hesitate. However, production for the next batch has already begun, and will be available shortly.

We’re very glad to have finally come to this point and we hope you’re as excited as we are. If you have any questions or suggestions, please feel free to contact us.

We wish you a happy holiday season, possibly including a lot of fun with your new Unleashed!

The first batch will probably be sold out very soon, as we have accumulated numerous requests via e-mail, but a page will be added to this website very soon, for everyone to order the Unleashed online.

The next, much larger production should take just a few weeks, now that all the initial hurdles have been overcome. Starting here in Germany, we are in the process of setting up worldwide distribution, so expect to find the Unleashed at your local photo dealer soon.

It fits somewhere in between the D60 and the D90, it’s a little bigger than the D60, but doesn’t have a built-in AF-motor. Instead it features a swiveling LCD display, Liveview, and 12.3 Megapixels and HD Movie recording. Anyway, read the details elsewhere.

But guess what – it supports direct geotagging! It has the same connector as the D90. So the Unleashed D90 that’s reaching its final stages of development, will work for the D5000 just as well.

Direct geotagging for the entire line-up of Nikon’s DSLRs by foolography coming soon, stay tuned for that.

“DIMA Innovative Digital Product Awards recognize products or services utilizing new technologies and/or applications that make the product either distinct or the first of its kind.” Read more here.

Thank you for this honoring award!