PRESS

Founded in 2009 by Oliver Perialis, Foolography has grown from a one-man operation to a small team of passionate engineers and photographers. Making use of the city’s great network and drive for technological innovation, they are based in Berlin and create high quality niche camera accessories, Made In Germany. It all started in 2006 when Oliver wanted a solution to geotag his travel photos effortlessly, but there was nothing viable on the market. After making prototypes of a Bluetooth module for geotagging for himself and friends, he got so much interest online and at photokina 2008, that he founded Foolography GmbH. The Unleashed ’09 was built and launched in 2009. It won the DIMA 2009 Innovative Digital Product Award at PMA’09. After twelve years in the business, a second award-winning product line (the Barcode Edition and later Entagged for volume photographers), the successful Kickstarter campaign for the Unleashed ’18, as well as thousands of happy customers, Foolography is ready to take on an even bigger market with their new Unleashed ’22.