The Foolography Newsroom

For press inquiries:

Get in touch with Oliver Perialis
Tel.: +49 30 12089681

Postal Address:
Greifswalder Straße 9, 10405 Berlin

Latest Press Releases

Foolography’s Unleashed now supports timed long exposures

Berlin 26 June 2019 – Foolography’s Unleashed got a major app and firmware update with new features. Something the community has been waiting for – timed long exposure – is now available for all Unleashed users.

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Foolography’s Unleashed is back in stock and ships worldwide

Berlin 14 February 2019 – With Unleashed by Foolography, Europe’s startup hub Berlin gets another success story in the hardware startup scene. The crowdfunding backed camera gadget is a “made in Germany” DSLR remote control, now in stock and available with worldwide shipping.

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Founding Year


Current Headquarter

+250k EUR

Crowdfunding Volume


Sold Unleasheds


Our product ideas usually arise from own needs or wishes and the lack of a product on the market to fulfill these. As a team we want to build hardware and software products that empower photographers to get the most out of their cameras.

Story & Management

Founded in 2009, foolography is a team of passionate photographers based in Berlin. They went from makers to manufacturers and create high quality niche camera accessories, completely Made In Germany. It all started when Oliver Perialis wanted a solution to geotag all his photos effortlessly on his travels, but there was nothing viable on the market, even though his Nikon D200 supported direct geotagging. Oliver made prototypes of a Bluetooth module for geotagging for himself and friends, but got so much interest online and at photokina 2008 that he founded Foolography GmbH, built and launched the Unleashed’09 in 2009. It won the DIMA 2009 Innovative Digital Product Award at PMA’09 and is still the smallest direct geotagging solution available. After 5 years in the business and a second award-winning product line (Foolography’s Barcode Edition won the DIMA 2010 Innovative Digital Product Award, Retailer Hot Pick and Pro Photographer Hot Pick at PMA2010), as well as thousands of happy customers, Foolography moved to Berlin in 2014. With a leadership team of Oliver Perialis and Ken Jochmann who joined the company in 2014, a team of eight professionals and well-known mentors, Foolography works hard to provide high quality camera accessories made in Germany.