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Meet us at CES 2017, Sands Hall G, 51500 – Eureka Park!

foolography at CES 2017

For all our American customers, partners and friends (or anyone who will be in Vegas for CES): We’ll be exhibiting at the upcoming Consumer Electronics Show 2017 in Las Vegas, from the 5th to 8th of January and would be happy to meet you there. You’ll find us in Eureka Park – the flagship startup destination at CES. Booth 51500 (Sands, Hall G) right in the middle – opposite of the Indiegogo booth.

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Give an Unleashed (voucher) for Christmas

Christmas tree in foolography style

The Unleashed is the perfect gift for anyone that’s serious about photography. Some of you might have already pre-ordered the new UNLEASHED as a christmas present, knowing you won’t have something physical to give. Surely more of you would still like to pre-order – and you can! ;-) But now you’re in this situation of having to find a nice card and make your own voucher – and that’s a great idea ;-). However, for those of you who don’t have the time for that – or just think they’re missing the creativity – we’ve prepared something just for you: A ready-to-print, beautifully designed christmas-card-voucher, so that you can properly gift the Unleashed pre-order to that special someone!

Below you can download a web version (e. g. for sending via email) and three different print versions. If you print it out, make sure you choose good quality and high quality paper. This card, together with some personal words will definitely be a highlight for the person you’re giving it to.

We wish you a merry christmas!

Download web version.

Download print version 1.

Download print version 2.

Download print version 2 with cutting lines.

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The new Unleashed: Pre-order now on Indiegogo

Pre-Order the new Unleashed on Indiegogo

After the new Unleashed was successfully funded on Kickstarter with more than 300% of its funding goal, we are constantly asked whether there is any chance to still pre-order the Unleashed. After thinking about it we now decided to give people the option to pre-order the new Unleashed for a special price and to be part of one of the early production rounds in order to be one of the first to receive it.

Starting today, you can pre-order the new Unleashed through the InDemand program on Indiegogo. Check the compatibility list at the bottom of our Indiegogo page, choose a perk (that’s how Indiegogo calls the rewards or product bundles) and select your shipping country. As with our Kickstarter backers, we’ll send out a survey of which camera model you want the new Unleashed for some time in spring, and you can make the final choice shortly before shipping.

SEE THE UNLEASHED ON INDIEGOGO

Receiving all these mails and requests, we hope and believe this option will make many people happy who just missed the Kickstarter campaign, want their photographer friends to have the Unleashed as well or just want to support us. So have a look at out Indiegogo page and send the link to all your friends who are jealous that you got your Unleashed on Kickstarter and forgot to tell them about it. ;-)

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foolography partners with Triggertrap

kickstarter_triggertrap_coorperation

We are proud to announce a cooperation between foolography and Triggertrap. That’s right, we’re making our Unleashed compatible with the Triggertrap app, and the Triggertrap app compatible with the Unleashed! So every one of you backers can use both our app as well as all the cool triggering features of the Triggertrap app that you might already be used to, but now wirelessly with your Unleashed!

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We made it! Funded on Kickstarter after just 5 days! But what looks like the end, is just the beginning!

Rocket Launch on Kickstarter with the Unleashed

We are literally speechless. After just five days we reached our funding goal on the crowdfunding platform Kickstarter. This means our next product, the new Unleashed, will definitely go into mass production. A wireless smartphone remote control for DSLRs unlike any other on the market!

After months of hard work we’re so happy and grateful to see that people trust in our products, in us and our vision. We know that our workload won’t subside, but we’re pumped we’ll be able to deliver a remarkable product and make the lives of many photographers around the world easier.

This is why reaching the funding goal isn’t it. We have big plans and are convinced that these first 5 days are just the beginning of a much bigger story. We want to get as many backers as possible to say: “I want to be part of it!” and pledge their support on Kickstarter.

So as a customer, friend or just visitor, we ask you to continue to share the Kickstarter campaign with all your friends and colleagues! Soon we’ll announce our stretch goals: the higher the total sum pledged, the more features we’ll add to the Unleashed.

Stay tuned, subscribe to our newsletter and back us on Kickstarter.

Check out our Kickstarter campaign

Greetings from Berlin

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Big plans and many changes. It was about time.

Blog_Header_New-Design

Quite a while ago, Oliver founded foolography. Since then a lot of things have changed, developed and gone from ideas to tangible products.

In the last years we moved forward and shaped a vision that guides the team in making smart camera accessories, unlike others on the market. We have big plans for the future and to realize those, we’ve taken many steps and there are still several more ahead.

One big step was: moving to Berlin. Even though Wiesbaden is one of the most beautiful cities we know, we believe, surrounding ourselves with an atmosphere of innovation, ‘Think different’ attitude and knowledge-sharing in the tech capital Berlin is what will help us to thrive and build the best products we can. And so far, it did. Plus, Berlin is also one of the greatest cities to live in, and we’ve already grown to love it.

Another big step which was long overdue: give foolography a new look that matches the vision, the team and the products we want to make. And boy, what a step it was! But so worth it!

Today, we introduce to you our new CI.

Logo Transformation

Five thoughts shaped and influenced the entire redesign process:

  1. We love photography. We are our own first customers, so the new design needs to be attractive to us personally.
  2. We build smart niche products for cameras. We want a design that portrays the world of photography, yet is unique to attract the attention of people who want to get the most out of their cameras. Oh come on – not another aperture in the o ;-)
  3. We are a small team of professionals driven by smart technology. The CI should reflect that. Though our name might be a little foolish ;-) , our logo and word mark are simple, straight forward and bold: including everything necessary while keeping it simple with a strong focus on functionality. Just like our products.
  4. We love technical details. So you’ll find a little technical drawing every now and then.
  5. What can we say? Black is the new black. Even though we look into a bright future, our design is dark, representing style, quality and professionalism.

Blog_Graphics_New-Design

We’re very happy with the final design and are grateful for amazing teamwork with Christin from Studio Varo.

The next big step is something you’ll hear about soon. Sooner than you think. We’ll keep you posted and thank you so much for being on this journey with us together.

Take a look at the new website.

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Nikon D500 has Bluetooth! Unleashed D200+ still needed

Nikon D500

Along with the D5, Nikon also announced the D500, their new DX Flagship camera with all pro features. While many have been hoping for this D300 successor for many many years, most had given up waiting, and settled for the very capable D7x00 lineup instead.

D500

After skipping the D400 (we still don’t know why), and all the rumors focussing on the D5, Nikon really surprised everyone with the D500, but only positively: It inherits many of the D5’s features and sports 153 point AF system, 10fps up to 200 shots, 20.9MP, ISO 51200 expandable to 1640000, Hi-Res Touchscreen and 4K UHD Video – all in a compact but pro-grade DX Body, but you’ve probably already read more about those here, here and here. However, what really sparked my interest was that Nikon finally added Bluetooth to their DSLRs, with their “Snapbridge” feature. Unfortunately, Nikon did not consult us on this, so you won’t get the features you’re used to from our Unleashed just built-in. You’ll be pleased to know that our Unleashed D200+ with the D800 modification will continue to work on the D500 as well, and can co-exist with Snapbridge – the two technologies will not interfere with each other!

SnapBridge logo

Snapbridge on the D500 is an always-on Bluetooth Low Energy connection to your smartphone, transferring low-resolution images as you shoot them, so that you can easily share those on Social Media. It’s also possible to sync the smartphone’s time and location with the Camera. The wording in the marketing info is not 100% quite clear whether this is just for updating timezone settings as you start using the camera in a new location, or whether this means that the photos will actually be geotagged with the smartphone’s location. We’ve mentioned a few times, that this is not to be compared with using a “real” GPS, as you can with our Unleashed, but is a nice feature nonetheless, if Nikon manages to get it right, that is. Unfortunately, this is not something that I have very high expectations for, judging by the current “WMU” app, I used with the D5300 and its built-in wifi, or the D7100 with the WU-1a Wifi-adapter. Nikon also called this Snapbridge, by the way! The Wifi connectivity is only a very small part of this problem, but the app itself is just a little more than unusable. Lets hope Nikon hired some great app developers for the new Snapbridge. In any case, I am looking forward to testing it, and will keep you updated when I do.

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D5 announced – add GPS with our Unleashed D200+

Nikon D5 in front of black background.

So Nikon finally put an end to all those D5 rumors, and revealed their new Flaship FX DSLR at CES 2016, delivering even more than everyone reading the rumors already anticipated! It really is a beast of a camera, and trumps the D4s in all the important specs: 20.8MP FX Sensor, EXPEED 5 Processor, Native ISO up to 102400, extendable to Hi5 (3280000 – yes, 3.28 million!), brand new 153-Point AF System, 12 fps continuous shooting incl. AF (up to 200 shots), new 180k RGB pixel metering Sensor, Hi-Res Touchscreen, and 4K Video, just to name a few! I’m sure you all know the details, or will want to read up on dpreview (hands-on), nikonrumors, engadget or from official sources: nikon.com.

The D5, like all other current Nikon DSLRs does not have GPS built in, but we’re pleased to tell you that our Unleashed D200+ (with the D800 modification) will work on the D5, giving you the best direct geotagging solution currently available.

D5

This year is the first time since many years that we are not at CES, so unfortunately I was unable to test compatibility personally. However, I have received confirmation from a customer that the Unleashed D200+ with the D800 modification fit the D5 well physically, when he tested it. Since it was indoors, he was unable to verify the functionality. I’m very sure there will be no issues, as the D5, just like the Nikon’s Pro-DSLRs remains compatible with Nikon’s own GPS product, which our Unleashed is electronically compatible with. However, once we get our hands on a D5, we’ll be sure to test it extensively and update this post with our results.

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The Photography Show in Birmingham

We’ve arrived at our first ever trade show in the UK. For the next few days we’ll be exhibiting at The Photography Show at the NEC in Birmingham, Hall 5, Booth J111.

foolography at the Photography Show

The Booth is set up, and we’re looking forward to seeing you, and showing you our products in action!