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DIMA 2010 Innovative Digital Product Award for foolography

DIMA 2010 Innovative Digital Product Award

That’s right, we did it again. Our new, wireless direct barcode scanning solution for Nikon DSLRs, the Unleashed – Barcode Edition, won the DIMA 2010 Innovative Digital Product award, which was presented to us at the Sneak Peek Press event of PMA2010.

The Unleashed – Barcode Edition is a by-product of our main product – the Unleashed. However, instead of connecting to a Bluetooth GPS, it connects to a Bluetooth barcode scanner. The photographer scans in a barcode, which is embedded in the EXIF data of all of the following photos, until the next barcode is scanned.

Until now, Direct barcode scanning was only possible with the Fuji S5, which has been discontinued, and no successor was announced. The Unleashed – Barcode Edition enables direct barcode scanning with all high-end Nikon DSLRs – from the D200 and up. On top of that, the setup is entirely wireless.

Unleashed - Barcode Edition

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foolography at PMA 2010

We will be exhibiting at PMA 2010 at the Anaheim Convention Center in California from February 21st to 23rd, and just like last year we will be part of the German Pavilion.

If you would like to meet us or are interested in seeing our products, you’re very welcome to visit us at our booth #1909-6.

PMA2010_white_300px

We’re excited to announce our newest product at PMA 2010: the Unleashed – Barcode Edition. Detailed news about this device will be added to our website after the trade show. It will revolutionize the volume photography market – stay tuned!

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Apple releases Aperture 3 with geotagging – places

Finally, Apple has brought geotagging to Aperture. Along with over 200 other new features, “Places” is now part of Aperture 3. I haven’t tried it yet, but it sure looks worth it! Read more on the apple website

Places in Aperture 3
Image by Apple

If you want the exact details, check out this page and this page

If you prefer watching a video, Apple provides that too.

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Case-study by students from Mainz

We would like call your attention to a project that we are currently supporting. We are working together with a group of students from the Johannes-Gutenberg University of Mainz who are currently doing a case-study on geotagging and the foolography GmbH. It’s not too long ago that we ourselves were students at University, so we would like to encourage you to support them by taking a few minutes to complete a short, anonymous survey about photography and geotagging they have set up online.

English version: http://www.unipark.de/uc/D_Hofmann/8601/
German version: http://www.unipark.de/uc/D_Hofmann/a730/

Thank you for your cooperation.

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Lower Prices + Bundles now available

For the new year, we were able to work out new conditions and to lower our prices.

The next batch of Unleasheds has been produced, production costs have slightly decreased, and we were thus able to reduce the final price. At the same time, we decided to offer two great new Holux GPS receivers bundled with the Unleashed, pre-paired for your convenience.

These are the Holux M-1000C or the tiny M-1200E. They are both based on the MTK MT3329 low power consumption GPS chipset, meaning great reception quality and very long battery life. Also, both include logging features for documenting travelling routes, or even for indirectly geotagging photos taken with your backup camera, that might not have an Unleashed.

The new prices are:

Unleashed:
199.00 €
167.23 € excl. VAT

Unleashed+M-1000C or Unleashed+M-1200E:
199.00+70.00=269.00 €
167.23+58.82=226.05 € excl. VAT

If the price was holding you back and you have not done so already, go get one in our online-shop.

If you’d prefer to buy the Unleashed from your local dealer or favorite online-retailer, tell them to contact us – we have great conditions for retailers and distributors, and are just setting up our worldwide distribution network. They can become a part of it.

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Move to Wiesbaden complete

Some of you may have noticed – we have moved from Darmstadt to Wiesbaden, already back in November 2009, but now, finally all the paperwork confirming our move is through, and we can officially claim to have moved to Wiesbaden.

Our New Address is:

foolography GmbH
Hallgarter Str. 10
65197 Wiesbaden

tel. +49 611 1475655
fax. +49 611 1475643

The new registration details in Wiesbaden are:

HRB 24628, Amtsgericht Wiesbaden

Although the move was mainly for private reasons, it also means that we have larger premises for foolography GmbH, which were badly needed.

If you’re in the area, you are welcome to visit and meet us here in Wiesbaden

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D3/D700 Firmware update – set clock using GPS time!

Nikon just issued firmware updates for their D3 and D700 – these add a new cool GPS feature:

  • “Use GPS to set camera clock item has been added to the GPS item in the setup menu. When Yes is selected, date and time information acquired via connection to a GPS device is used to set the camera’s internal clock. After selecting Yes for the first time, turn the camera off and then on again to reacquire GPS data.”

Oddly, the updates for the D300s and D3X don’t include this new feature. – A quick check on the D300s showed that the feature was not already present, which was my first thought. The firmware update did not change anything either.

see all the details here or here.

I wonder if they thought of the 19 second offset between GPS Time and UTC? (read about it here)

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Unleashing the Unleashed!

It seems almost unbelievable, but after a long time of preparations, and a lot of hurdles we had to overcome, we have finally reached the point where we can proudly announce the availability of the new Unleashed – our tiny wireless geotagging solution for Nikon D200 and up.

While we’re setting up world-wide distribution to bring the Unleashed to retailers near you, we’ve set up a small online-shop for your convenience in the meantime. You can find it here: www.foolography.com/shop

Since we have quite a few prospective customers waiting for the availability of the Unleashed, we are expecting to be out of stock fairly soon, so don’t hesitate. However, production for the next batch has already begun, and will be available shortly.

We’re very glad to have finally come to this point and we hope you’re as excited as we are. If you have any questions or suggestions, please feel free to contact us.

We wish you a happy holiday season, possibly including a lot of fun with your new Unleashed!

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Improved geotagging in Picasa 3.5

On September 22nd, Google released a new version of Picasa. Of course, the most interesting improvement being enhanced geotagging.

Picasa 3.5 screenshot

The new “Places” button shows an integrated Google Maps window, on which the positions of your (currently selected) geotagged photos are shown as pins, and onto which you can drag other photos, in order to manually geotag them. Read more here

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Unleashed in final stages of production

It took much longer than expected, but after several delays due to problems with manufacturers and suppliers, our Unleashed, the long awaited wireless direct geotagging solution for Nikon DSLRs, is finally nearing the end of its production, and will be ready for sale in a few days.

Unleashed 4 Views

The first batch will probably be sold out very soon, as we have accumulated numerous requests via e-mail, but a page will be added to this website very soon, for everyone to order the Unleashed online.

The next, much larger production should take just a few weeks, now that all the initial hurdles have been overcome. Starting here in Germany, we are in the process of setting up worldwide distribution, so expect to find the Unleashed at your local photo dealer soon.