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Motion Controller – Black Forest Motion und Syrp

Camera with an Unleashed sitting on a motion controller

Viele von euch haben uns über Motion Controller gefragt, also haben wir da noch ein wenig Mühe reingesteckt um heute etwas vorzeigen zu können. Die Jungs von Black Forest Motion waren so nett und haben uns auch noch einen der neuen PINE II Controller zugeschickt, den sie vor ein paar Wochen erst veröffentlicht haben! Unter all den tollen Neuerungen, ist eine besonders wichtig im Zusammenhang mit dem Unleashed: der PINE II unterstützt nun zwei Bluetooth Low Energy Verbindungen gleichzeitig! Eine für die PINE app, wo du die Keyframes und Bewegungspfade konfigurierst, und eine für das Unleashed, was dem Controller dann immer sagt, wann er sich zum nächsten Frame bewegen soll. Auch mit den älteren PINE Controllern hat es schon gut geklappt, aber es ist nun erheblich komfortabler, nicht immer die eine Verbindung trennen zu müssen, um die andere starten zu können. Jetzt funktioniert es einfach, und wir haben hier eine kleine Demo für euch. Schaut euch auf jeden Fall mal all deren Motion Control Equipment auf blackforestmotion.com an

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Erst letzte Woche haben wir auch das Protokoll implementiert um mit der API zu kommunizieren, die wir von Syrp bekommen haben. Wir freuen uns verkünden zu können, dass auch dies nun hervorragend funktioniert, und haben noch eine Demo die wir zeigen können. Aktuell erlaubt Syrp leider nur eine Verbindung gleichzeitig, so dass man, nachdem man die Keyframes der Bewegung in der Syrp App eingestellt hat, erst die Verbindung trennen muss, bevor sich das Unleashed dann verbinden kann. Wir hoffen aber, das sich dies bald ändert. Trotzdem ist es einfach so cool zu sehen, wie die drahtlose Synchronisation schon so gut funktioniert.

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Die Motion Controller sind mit dem Unleashed ’22 kompatibel, das auf Indiegogo verfügbar ist.

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GROSSE Neuigkeiten – Neues Unleashed für Sony, Fujifilm, Panasonic, Canon & Nikon

Über die letzten zwei Jahre haben wir hart daran gearbeitet, ein Unleashed für weitere Kameramarken zu Canon and Nikon zu entwickeln. Wir freuen uns sehr, endlich das neue Unleashed ’22 ankündigen zu können. Es ist kompatibel mit Sony, Fujifilm, Panasonic, sowie Canon und Nikon Kameras. Mit Bluetooth 5.0 und großen inneren Verbesserungen, haben wir es geschafft, es 10x schneller zu machen, wodurch wir tolle neue Features schaffen konnten! Schaut es euch an auf Kickstarter!

Hier haben wir die englische Kickstarter Seite übrigens auch auf deutsch übersetzt.

Update: Seit die Kamapagne am 30. November geendet hat, ist das Unleashed ’22 auf Indiegogo erhältlich.

Update

Die Kampagne war innerhalb von 2,5 Stunden komplett finanziert und läuft weiterhin sehr gut. Damit sie richtig erfolgreich wird, brauchen wir deine Hilfe! Das Teilen dieser Kampagne trägt unglaublich viel dazu bei, dass sie erfolgreich wird! Wenn du Freunde, Familie und Kollegen über das neue Unleashed informieren möchtest, kopiere einfach diesen Link zum teilen: hhttps://www.kickstarter.com/projects/foolography/unleashed-22?ref=5f9mlb und gerne auch unsere Posts auf Social Media (@foolography). Es kostet dich nur ein paar Sekunden und ist eine große Hilfe für uns. Wir bedanken uns herzlich!  

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Update on shipping of the 1st batch UNLEASHEDs

Shipping Container

After an amazing photokina 2018 – watch Kai W’s photokina roundup on YouTube – you might find something interesting in there ;-) – we’re all back in Berlin, ready to get the Unleasheds to everyone who backed us on Kickstarter and Indiegogo as well as pre-ordered a 1st batch Unleashed on our website. The first backers (about 50) already picked up their Unleasheds at photokina so we don’t want to keep the rest of you waiting much longer.

This upcoming week we’ll start packing and shipping. We will ship in batches, probably starting with Nikon Unleasheds N1 + N2, then Canon Unleasheds C1 + C2. You’ll get a shipping confirmation mail as soon as we shipped yours.

For behind-the-scenes-photos check Facebook and Instagram.

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What’s new? – GNARBOX 2.0 SSD

Gnarbox 2.0 - Camera accessories you need

Passion. It’s what takes things from one level to another. From: “I like doing it” to “I love doing it and cannot stop talking about it”. If you have a hobby and do it without passion. Well, you probably won’t do it for long and probably won’t excel and flourish. However, if you’re passionate about whatever it is you’re doing, you start thinking out of the box, beyond boundaries – you will find yourself in a place of: “No matter what, I will try it and make it happen.”

Well, this basically describes why we do what we do. We’re passionate. We’re passionate about photography, we’re passionate about videography. We love cameras and the things you can create with it. The products we develop mostly come out of our own needs. That, we think, is very helpful to ensure that something in the end is actually solving specific problems. And in best case, helps you, whether you’re a professional, hobby photographer or filmmaker, to flourish in what you’re doing.

We believe the Foolography products do that. But there are definitely other products out there that are awesome and incredibly helpful. This is why we want to introduce another new series that we will continue over time: “What’s new?” This is a place where we introduce new gadgets, have a look at cool products or try out helpful software.

GNARBOX 2.0 SSD

Today we want to give a shoutout to a company that actually revolutionizes how we save our photos and videos while we’re in the field. Two and a half years ago the team behind Gnarbox introduced the first version – the Gnarbox – on Kickstarter. This month, they launched their newest iteration on Kickstarter: The Gnarbox 2.0 SSD. This is how they describe it: “GNARBOX 2.0 SSD is a rugged backup device for content creators who prefer to travel without a laptop.” So basically, you can save all your content on a SSD without the need of a laptop. You even get an app where you can already see and organize your photos that are on the Gnarbox, using your smartphone.


Gnarbox 2.0 SSD
www.gnarbox.com

Here some technical specifications we got from their website:

  • Intel Quad Core, 2.40GHZ CPU
  • 4 Core Intel HD Graphics GPU
  • 867mbps 802.11 ac/b/g/n WiFi
  • 2/4GB LPDDR3 RAM
  • NVMe SSD up to 1TB
  • SD Card Backup: 75-100MB/sec write
  • USB-C Backup: 400-500MB/sec read/write
  • 2x USB-C, SD & Micro HDMI ports
  • 3200mAh 7.4v removable lithium ion battery
  • Battery Life: 5 hours backup / 3 hours editing
  • IP67: Waterproof to 1m for 30minutes
  • Dimensions: 6” x 3” x 1.16” / ~1.1lb

  • It’s available in 128GB, 256GB, 512GB, and 1TB.

    Check out their Kickstarter campaign or website and let us know what you think about it in the comments below.

    GNARBOX 2.0 SSD on KICKSTARTER

    Make sure you follow us on Facebook, Twitter and Instagram to get exciting news on Foolography, photography, videography and other interesting topics. Scroll down to subscribe to our quarterly newsletter to stay up-to-date and become part of the Fools. ;-)

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Unleashed Journey Pt. 1: Crowdfunding – Why and How?

Crowdfunding: How to run a successful campaign

30th of September 2016: Against all odds, the Foolography office in Berlin Mitte is filled with over 50 people. Not employees, but friends and family who want to celebrate the successful funding of the new Unleashed on Kickstarter. 186,723 €, more than 300% of the initial funding goal. All achieved by a couple of people committed to a dream and passion. Honestly, we could have never imagined of the amount of support we got – from the people around us, and especially from the Kickstarter backers and supporters who also believed in what we were trying to achieve.

11th of April 2018: Looking back today, we’re still amazed by the journey we are on and the development of Foolography and its employees. Being finally able to ship the Unleashed in a couple of weeks, we decided to give people the opportunity to be part of that journey: The journey of the Unleashed.

In this three part series we want talk about crowdfunding, what it’s like to be and run a hardware startup and where we see Foolography in a couple of years. The goal is to give you valuable insights, tips, dos and don’ts and hopefully encouragement to chase your dreams and hang in there – whether you have or want to start a business, are a photographer yourself or just interested in what we do and wondering how we do it.


WHY

Why crowdfunding?

This is the question we asked ourselves two years ago when we decided to launch a Kickstarter campaign for the new Unleashed – a smartphone DSLR remote control. And to be honest: We’re still asking us this question today from time to time. Clearly, crowdfunding is one of the best things that ever happened to help you to turn ideas into reality. Kickstarter puts it this way: “Our mission is to help bring creative projects to life.” However, what many people don’t know or at least underestimate: Doing a crowdfunding campaign is a lot of work – before and after it. Especially after it.

Maybe you didn’t know, but there is a Berlin hardware startup community. And many of those startups actually started off with a successful crowdfunding campaign. This is great and was especially helpful to us when we were playing with the idea of doing a Kickstarter campaign ourselves. We met with people who were further along the journey and absorbed all infos and insights we could get. Even though Foolography has been around for a couple of years at this point, doing a crowdfunding campaign was definitely a step into the unknown.

After a couple of weeks we had our “whys” and essential reasons why crowdfunding could be helpful and, what is even more important, why it might be the right next step for us. This is why we launched the new Unleashed on Kickstarter:

1. Money for production.

Marc Andreessen, a pretty famous investor, once said: “Hardware is hard”. Well, we couldn’t agree more. Building a technology hardware company is by far much harder than building a software company. There are many reasons why that is and one of the biggest is: In order to deliver the product to your customer, you need to produce it first. Meaning, physically produce it. Including finding the right parts, producing the PCB, the casing, the packaging, taking care of the assembly and much more. All things you don’t really have to worry about when having a digital product. And those things mentioned are usually pretty expensive and most important: You have to pay for it in advance before you are actually able to sell your product. So crowdfunding definitely is a big help when it comes to production of your product.

2. Proof of concept.

Whenever you have an idea for a new product it is wise to find out if there is a market for it. What do other people say about it? Are people already signing (or lining) up to get your product? And with people I don’t mean your grandparents or close friends. I’m talking about people who don’t know you but who could potentially be your future customers. Do you have a proof of concept? The cool thing about a good proof of concept is that it not only helps you to understand whether there are people out there who want to have your product, but to understand whether people like the way and method how you present and sell your product. See, the proof of concept is not a single yes or no. It’s a commitment to pay for what you offer. And usually that happens – yes, because of the greatness of your idea – but also because of how you marketed and sold it. So a proper proof of concept not only confirms your idea but also helps you to find a the right go-to-market strategy. Crowdfunding definitely is a good tool for that since people are supporting you not only with words but with money.

3. Building a community.

Having a community (or even customers) when you start shipping your product is one of the best things you can have. It literally is a kick-start. You will have people talking about it, testing it and in best case recommending it. And in the end, this is something worth more than thousands of online ads: People that recommend and advertise your product to their friends and family, in their own personal and unique way.


HOW

How to do crowdfunding?

You can find thousand of infos, you can read hundreds of articles and you can talk to dozens of people on how to approach this whole crowdfunding thing. And to be honest, I believe all of that is good and necessary. Because as it is with most things in life: Preparation is the key. So you actually can prepare a crowdfunding campaign and you actually can increase your chances of getting funded. We did all of the things listed above and they definitely helped us. But nonetheless, people still keep asking: “What are the biggest tips you can give me, when I want to do a crowdfunding campaign?” So here are the top ten of, I believe, most important things to consider and prepare well when doing a crowdfunding campaign.

1. Have a working prototype.

Oh yes. Something that is super important (probably the most important) and non-negotiable. Before you go public on a crowdfunding platform, have a working prototype of your product ready. (This is something we will discuss more in detail in part two of this series.)

2. Talk to people who (successfully) did it before.

I mentioned this before and cannot emphasize it enough. Reach out to people who did a crowdfunding campaign before and get as many insights as possible. Come prepared and ask questions.

3. Have a strategy, including a Plan B and C.

This seems to be an obvious thing to do, but it is those simple things that you forget or don’t do properly. Take enough time to write down your vision, goals and strategy. Try to sharpen your product’s USPs, verbalize them and get feedback.

4. Have a CI. Or at least PI (Product Identity).

It should be clear who you want to reach out to and what people perceive when getting in contact with your business or product. This includes a logo, slogan and everything you learn in Marketing 101.

5. Have a website or landing page outside of Kickstarter or Indiegogo.

You could argue about that point, but I personally think it’s necessary in order to be able to provide further information, have an official point of contact and most importantly to build trust.

6. Have a (large) newsletter list before.

This is something that can determine whether your campaign is successful or not. Having people that are ready to support you at the very start will push you forward in many ways. One way could be that the faster you get a lot of support, the more you become interesting for press or the crowdfunding platform itself. And this in return will generate awareness of your campaign.

7. Have a good video.

When looking for tips on the internet this is one of the things you will find the most. And yes, it’s very important. But what makes a good video is such an enormous topic for itself. Write us if you want further infos. ;-) Maybe we do an own article just about that – let us know in the comments if this is something you’re interested in.

8. Spend time on an appealing crowdfunding page.

The page of your campaign probably is the first or second point of contact for your potential customers. Make sure it’s visual, appealing and nicely structured. For example, remember to not overload it since most people will only have a look at the first few paragraphs and just a few will scroll down to the bottom.

9. Have a PR strategy.

This is something that certainly needs quite a bit of preparation in advance and is something we definitely could have done better: Have a good press release prepared and a well chosen list of people ready that potentially could write about you. If possible send product samples to those people beforehand.

10. Think about (but not necessarily do) online advertisement.

We didn’t do it, but could have done it and certainly would have gotten a bigger funding. Have a strategy and decide whether it’s helpful and possible due to production, pricing and production cost.


Well, this is it for now. There are certainly more things that are important to consider when thinking about doing a crowdfunding campaign. These, however, are some things that we learned along the journey and are telling most of the people who ask us about our campaign. We hope this gives you a little insight and helps somebody. We’ll continue with this series another time and will then talk about what it’s like to build hardware and what challenges can occur along the way – and how to overcome them.

Make sure you follow us on Facebook, Twitter and Instagram to get exciting news on Foolography, photography, videography and other interesting topics. Scroll down to subscribe to our quarterly newsletter to stay up-to-date and become part of the Fools. ;-)

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Meet us at CES 2017, Sands Hall G, 51500 – Eureka Park!

foolography at CES 2017

For all our American customers, partners and friends (or anyone who will be in Vegas for CES): We’ll be exhibiting at the upcoming Consumer Electronics Show 2017 in Las Vegas, from the 5th to 8th of January and would be happy to meet you there. You’ll find us in Eureka Park – the flagship startup destination at CES. Booth 51500 (Sands, Hall G) right in the middle – opposite of the Indiegogo booth.

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We made it! Funded on Kickstarter after just 5 days! But what looks like the end, is just the beginning!

Rocket Launch on Kickstarter with the Unleashed

We are literally speechless. After just five days we reached our funding goal on the crowdfunding platform Kickstarter. This means our next product, the new Unleashed, will definitely go into mass production. A wireless smartphone remote control for DSLRs unlike any other on the market!

After months of hard work we’re so happy and grateful to see that people trust in our products, in us and our vision. We know that our workload won’t subside, but we’re pumped we’ll be able to deliver a remarkable product and make the lives of many photographers around the world easier.

This is why reaching the funding goal isn’t it. We have big plans and are convinced that these first 5 days are just the beginning of a much bigger story. We want to get as many backers as possible to say: “I want to be part of it!” and pledge their support on Kickstarter.

So as a customer, friend or just visitor, we ask you to continue to share the Kickstarter campaign with all your friends and colleagues! Soon we’ll announce our stretch goals: the higher the total sum pledged, the more features we’ll add to the Unleashed.

Stay tuned, subscribe to our newsletter and back us on Kickstarter.

Check out our Kickstarter campaign

Greetings from Berlin